"Mattel's toy line will incorporate all of the key character traits that makes THE DOODLEBOPS a hit with today's kids, including colorful characters, comedic storylines and that 'get up off your seat' energy," said Tim Kilpin, svp, marketing, Mattel. "Mattel has demonstrated a deep commitment to this burgeoning brand, and we look forward to working together to build THE DOODLEBOPS into a powerhouse children's property," said Toper Taylor, president/coo for Cookie Jar Ent. Mattel plans to launch THE DOODLEBOPS toy line in fall 2006. The master license grants Mattel manufacturing and marketing rights for toys, dolls, feature plush, figures, playsets, games and puzzles that incorporate the rock 'n' roll fantasy from the TV series.
THE DOODLEBOPS, Cookie Jar's high energy, music-based, kids series, airs twice daily on Disney Channel's Playhouse Disney preschool block of programming in the U.S., and on CBC weekdays in Canada. the worldwide master toy licensee for THE DOODLEBOPS.
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